Download area 1 (ENG)
Download Chapter 1 documentation PPTs from the 1st chapter Course introduction 1 file(s) 2.22 MB Download Il mondo del turismo post covid-19 1 file(s) 2.22 MB Download Trends in tourism 1 file(s) 2.22 MB Download Sustainable tourism 1 file(s) 2.22 MB Download Audio files from the 1st chapter Course introduction audio 1 file(s) 1.59 MB […]
E-mail marketing
E-mail marketing The current world of communication includes a myriad of tools for reaching customers and promoting your company but, of all, email marketing is the one that continues to have great communication effectiveness and relatively simple management. An email marketing campaign is a coordinated set of individual email messages that are distributed over a […]
BUYER PERSONAS
Buyer Personas “A buyer persona is essentially the representative of a type of customer that you identify as having either a specific interest in your organization or your products, or a market problem that your products or services can solve” David Meerman Scott, The new rules of marketing and PR Customer segmentation is certainly the […]
TARGET SEGMENTATION
TARGET SEGMENTATION Those who work in tourism know how important it is to offer interesting and personalized experiences. A great holiday is in fact characterized by memorable and personal experiences for travellers. To achieve this goal, workers in the sector must juggle the delicate balance between the characteristics that make the chosen destination unique and […]
IN PERSON: COMMUNICATION SKILLS
IN PERSON: COMMUNICATION SKILLS Communication is a complex world that encompasses every aspect of our life and society, including clearly the working environment. That’s why developing good skills in this field allows for greater adaptability to different contexts and easier interaction with a diverse universe of people. Communication skills refer to the ability to convey […]
Differences between ERP and CRM
Differences between ERP and CRM During the course, the functions of two software that can improve the work of a tourism company were illustrated: ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management). But what are the differences? In general: the ERP helps the company plan its resources, it is made up of modules, each dedicated to a company […]
How to choose the right CRM
How to choose the right CRM How to choose the best CRM for your tourism business? There are several factors to consider but first you need to understand what your specific business needs and objectives are. It may be helpful to make a list of the features you need. The most common are lead management, […]
WHAT IS CRM
WHAT IS CRM Having established that knowing your customers is a fundamental element for your business, we now propose a tool that is becoming indispensable for effectively managing the relationship between company and consumer. Customer relationship management (CRM) is a software-based strategy through which a company manages its interactions with customers, typically using data analytics […]
Customer Knowledge
Customer Knowledge Why knowing your customers is important Knowing your customers is one of the fundamental aspects of managing a business in the tourism field correctly and efficiently. Here are the reasons why careful knowledge of customers, old and new, can bring advantages to your business: Personalized experiences: Understanding your customers’ preferences, interests and needs […]
Sustainable tourism
Sustainable tourism: A vademecum AGENDA 2030 The World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, industry, the environment and host communities”. The 2030 Agenda aims to “develop and implement policies to promote sustainable tourism that creates […]