Ariadnes courses QUIZ – Chapter 3 – Ariadne's thread of tourism

Ariadnes courses QUIZ - Chapter 3

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What is a key difference between CRM and ERP functionalities?

CRM manages human resources while ERP focuses on customers.

ERP centralizes customer data while CRM handles finances.

CRM centralizes customer data and improves customer relationships, while ERP integrates and manages various business processes.

CRM manages inventory while ERP handles sales management.

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Which of the following is a practical application of a CRM system in a tourism company?

Managing company accounting and finances.

Automating marketing campaigns and improving customer engagement.

Planning production.

Managing inventory stocks.

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What information is stored in a centralized database of a CRM system?

Only customer contact information.

Only customer preferences.

Contact information, purchase history, preferences, and customer interactions.

Only purchase history.

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What is the correct definition of Customer Relationship Management (CRM)?

A strategy for managing human resources.

A strategy based on software that manages interactions between the company and customers using data analysis.

A system for the exclusive management of inventory.

A method for managing service prices.

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How does knowing your customers contribute to customer loyalty and repeat business?

By ignoring customers' needs.

By offering targeted promotions and personalized services that encourage customers to return.

By focusing on acquiring new customers.

By reducing the number of services offered.

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Why is it important to know your customers to offer personalized experiences?

To increase service prices.

To obtain market data.

To reduce operating costs.

To improve customer satisfaction by tailoring services to their specific preferences and needs

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