Differences between ERP and CRM

During the course, the functions of two software that can improve the work of a tourism company were illustrated:

ERP (Enterprise Resource Planning)

and

CRM (Customer Relationship Management).

But what are the differences?

In general:

the ERP helps the company plan its resources, it is made up of modules, each dedicated to a company function (warehouse, human resources, etc.).

CRM, on the other hand, deals with the management of the relationship with the customer (contact, communication, sales cycle, etc.) and is a unique software.

Here's a breakdown of the key differences between ERP and CRM:

1. Scope and focus:

ERP: is a comprehensive software solution that integrates and manages various business processes and functions across different departments or divisions of an organization. It includes areas such as finance, human resources, supply chain management, manufacturing, inventory and more.

CRM: A CRM system primarily focuses on managing and strengthening customer relationships. It centralizes customer data, tracks interactions, and provides tools to improve customer engagement, sales, and marketing activities.

2. Functionality:

ERP: ERP systems offer a wide range of capabilities, including financial management, inventory management, procurement, manufacturing, supply chain management, human resources, and more. They aim to simplify and automate internal processes, improve efficiency and provide a holistic view of the organization’s operations.

CRM: CRM systems are customer-centric. They provide tools to manage leads, contacts, and accounts, track sales opportunities, automate marketing campaigns, and provide customer support. CRM systems help companies improve customer satisfaction, increase sales and improve customer loyalty.

3. Data:

ERP: Integrates data from various departments or functional areas within an enterprise. It provides a centralized database that supports cross-functional data sharing and collaboration. The data includes information related to finance, operations, inventory, human resources and more.

CRM: Capture and organize customer information, interactions, purchase history, preferences and other relevant details. The data stored in a CRM system is customer-centric and geared towards improving customer relationships and sales processes.

4. Internal vs External

ERP: ERP systems are primarily designed to improve internal processes, operations and overall organizational efficiency.

CRM: CRM systems focus on managing external interactions and customer relationships.