Ariadnes courses QUIZ – Chapter 4 – Ariadne's thread of tourism

Ariadnes courses QUIZ - Chapter 4

1 / 6

Which of the following is an important metric for measuring the success of an email marketing campaign?

Number of likes on social media.

Quantity of emails sent.

Number of phone calls received.

Open rate, click-through rate, and conversion rate.

2 / 6

How are buyer personas used in the marketing sector?

To increase service costs.

To personalize marketing efforts and interact with customers in a more targeted and relevant way.

To reduce the number of customer segments.

To manage data collection.

3 / 6

What is a key difference between target segmentation and buyer persona?

Segmentation is based on anecdotal data, while buyer personas are based on quantitative data.

Buyer personas ignore demographic data.

Segmentation is based on general characteristics, while buyer personas also consider motivations, preferences, and personal experiences.

Segmentation focuses only on marketing campaigns.

4 / 6

Psychographic segmentation is based on which factors?

Age and income.

Lifestyle, interests, values, and personality traits.

Geographic location.

Purchase history.

5 / 6

What are some common sources for collecting data for target segmentation?

CRM systems, surveys, and website analytics.

Personal interviews.

Only social media.

Only in-store sales.

6 / 6

What is a useful tip for improving verbal communication with customers?

Use technical language.

Paraphrase and summarize at the end of the conversation to clarify any misunderstandings.

Seek physical contact.

Speak softly to avoid misunderstandings.

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